Your Brand May Already Be "Stolen" In China
China operates under a “first-to-file” system – whoever files first owns the rights. Your brand may already be registered by a Chinese company without your knowledge.
The Shocking Reality
Approximately 60% of well-known American and European tactical brands have had their trademarks registered by third parties in China.
These companies cannot sell their own products in China, nor can they fight counterfeits.
Why? Because in China, the counterfeiters are the “legitimate rights holders.”
The Typical Scheme
1
Chinese companies register your brand name without permission
2
They openly sell counterfeit products as "genuine"
3
When you try to enter China, they sue YOU for trademark infringement
4
They demand millions of dollars to sell "your" trademark back to you
Famous Victims Include
New Balance
Fought for 10 years to reclaim their name
Tesla
Had to pay to get their own name back
Tactical Gear Brands
Multiple brands (names withheld for legal reasons)
3 Steps To Protect Your Brand
1-2 Business Days
STEP 1: Free Assessment
Comprehensive brand analysis at no cost
- Check infringement status in China trademark database
- Evaluate risk level in 3 tiers (High/Medium/Low)
- Investigate registration status across 14 categories
Same Day
STEP 2: Strategy Proposal
Tailored action plan after assessment
- No infringement → Recommend preventive registration
- Infringement found → Present countermeasures and alternatives
- Comparative analysis of estimated damages vs. costs
10 Business Days
STEP 3: Execution
From application to acceptance
- Document preparation and Chinese translation
- Submission to China Trademark Office
- Obtain acceptance notice and progress management
Professional Advice: Registration in Hong Kong and Taiwan is effective for border control measures
What the Free Assessment Reveals
- Your brand’s China trademark registration status (14 categories)
- Infringement risk level (High/Medium/Low)
- Estimated damages (based on market size)
- Specific countermeasure options and estimated costs
Assessment Process
- Duration: 1-2 business days from application
- Cost: Completely free
- Required information: Brand name and logo only
Service Details
Free Assessment
- Immediate China trademark database search
- Risk level evaluation
- Action plan proposal
Class 9 (Electronics): Already registered
Class 11 (Lighting): Similar marks exist
Class 35 (Retail): Available
Trademark Registration Service
- Pre-filing search & registrability assessment
- Document preparation & filing
- Government fees included
- Full support until registration
- Certificate procurement
Additional Options
- Chinese character mark registration
- Logo trademark protection
- Hong Kong/Taiwan filing
- Rush filing (24 hours)
- Ongoing monitoring service
Free assessment
$0
Single category
$2,500
3-category pack
$6,000
5-category pack
$9,000
Comprehensive package (14 categories)
$15,000
Complete defense package
$25,000
Why Act Now
Every day, new trademarks are filed in China. Tomorrow, your brand could be taken.
New Balance
Lost in China, paid damages after a lengthy legal battle
MUJI
Lost trademark, got sued instead of the counterfeiters
Michael Jordan
Chinese company owns his name - years of legal disputes